Entropy Gradient Reversals
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Gladly The Cross-Eyed Bear

So some of you have been writing to say it's been quite a while since that last issue. Yeah, yeah, whatever.

Do you have any idea what it takes to write this stuff? To think up new concepts, opinions, compelling analytic perspectives on Internet trends, perhaps to extract a kernel of truth (where applicable) from the deluge of raw information flooding our bruised and bleeding electronically mediated sensoria? Of course, you don't! You just want to be entertained. What a pack of freaking lemmings. "Look! It's the ocean! Let's go!"

But we just got an idea. It happens occasionally. You see, we've been invited to speak next week at The Rocky Mountain Internet Expo. If you go to http://www.winningevents.com/inetsems.htm you'll see the listing for our talk:

Independent Internet Publishing - Let's have some fun!

      Christopher Locke - Vice President of Marketing - Displaytech, Inc.
      & Publisher of the Web Magazine "Entropy Gradient Reversals"

Just in case you thought we didn't rate enough to get onto the lucrative inner-sanctum speaking circuit! Just in case you thought someone who writes stuff like this couldn't also be A High Powered Corporate Executive! We didn't make up that bit about having fun, though, just for the record. We think it cheapens the quality of our planned presentation, and we put a very high premium on quality. But what the fuck.

Having not yet put Thought One down on paper for this gig, we decided, hey, what better way to demonstrate the principles of good solid Indie Internet Publishing than to incorporate this talk into an actual issue of EGR? And of course, the first of these principles is never to insult your audience's intelligence. You never want to let on that you suspect you're writing for a bunch of low-life hosers who don't have the brains to come in out of the rain.

But perhaps more important, you always want to let your readers know where you're taking them. A laser focus on theme is critical if you expect people to actually read and consider your ideas. Make it clear what you have to say right up front -- starting with the all-important title of your piece -- and get directly into the discussion. Then wrap it up and get out. Nobody wants to read long rambling screeds that wander all over the place and never get to the point.