I find commercials fascinating. They are so exquisitely vulgar
and so delightfully tasteless that they must be irresistible to
everyone save the few who aren't enchanted by discussions of
nasal passages and digestive tracts.
To me style is just the outside of content, and content the
inside of style, like the outside and the inside of the human
body -- both go together, they can't be separated.
Right off the bat, we guess we need to make it clear: this is not a joke, not some devious dissimulation we cooked up. It's exactly what it purports to be, straight up. Which is to say that Chris Worth, unlike some of the characters who populate EGR, is an actual bona fide genuine real person. We met him online just two days ago after mentioning something about new subscribers from Ogilvy & Mather. To this he replied:Just thought I'd let you know the EGR Ogilvy & Mather vector traces back to me. Several months ago I wrote an essay (www.chrisworth.com/creativework/click.pdf) and emailed it to a friend or two; in four days it got forwarded to over 400 Ogilvyites including my boss, his boss, his boss and her boss -- leading to three job offers, one of which I've taken (in Paris) at twice the money. Vive l'Internet!A day later, after thanking Chris for spamming our URL around in
But what does this have to do with RageBoy? Well... nothing. Except that the next essay, still in draft, was in the same spirit as your 7 sins article. And since by that time I was quote-unquote famous, my references to you reached the same rarefied strata of the ad business as the first essay did. You may not know people like Neil French and Martin Sorrell, but they know you.
I hope you're pleased. Actually, I hope you're so pleased you'll forgive the obvious plagiarism in that second essay when the final version comes out.