your start page      personalize      the internet      magazine      feedback      msn    products, services, and other info

 
 
 

PITCH / July 10, 1997

Adventures in Cluelessness

By Christopher Locke

The Internet is changing fundamental axioms with respect to organizational dynamics, market demographics and the overall conduct of global commerce. It might be useful to examine some of the new paradigms emerging to replace traditional ways of thinking about business, career, and the pursuit of leisure.

But it would be so boring!

Far more entertaining are richly deserved potshots aimed at abject stupidity, brainless bungling, and general garden-variety cluelessness. These are so rampant in today's Wired Society that names need not be named, but shoes are